Packaging is more than just a box or bag. It is an extension of the branding experience.

A good package is one that gets noticed on a shelf, something that helps make your product stand out. A great package is one that is kept and admired as much as the product inside. The color of your jewelry packaging sets the stage for what’s inside, portraying the essence of your brand and creating a lasting impression. As we venture into 2024, it’s essential for jewelry designers and businesses to stay attuned to the latest trends in packaging. This article explores the anticipated jewelry packaging color trends for 2024, helping you make informed decisions to captivate your customers and elevate your brand.

Core Palette for 2024

We researched many sources and opinions concerning what are the “in” colors for 2023 and what will be the “in” colors for 2024/25. Starting with ISPO Color Trend analysis, here is the basic Core Palette of colors for 2024/25. The Core palette has a new spirit based on primary colors, which gives it an organic feel. It is intended to convey a feeling of freedom. The shades can be made more transparent or deeper, depending on the background.

THREE COLORS kept coming up repeatedly from various sources[1]:

Tranquil Blue – Lightness and clarity evoking a stillness and tranquility, appeals to men and women equally.

Apricot Crush – Brighten, more invigorating tones, warm luminosity, restorative abilities with a playful side.

Cool Matcha – Tinted pastel, soothing/calming quality that is therapeutic, supports the importance of nature, offering rest and reflection.

The world of jewelry packaging is an exciting canvas for exploring the latest color trends. In 2024, we can expect a dynamic mix of classic, timeless hues and fresh, contemporary colors. Whether it’s the revival of Tranquil Blue, the vivacity of Apricot Crush, the soothing and calming of Cool Matcha, or the timeless appeal of gold and silver, jewelry packaging will continue to serve as a visual storyteller for brands, creating an enchanting and memorable unboxing experience for consumers.

[1] 1. Coloro; 2. WGSN; 3. ISPO; 4. Others