THREE COLORS kept coming up repeatedly from various sources:
Tranquil Blue – Lightness and clarity evoking a stillness and tranquility, appeals to men and women equally.
Apricot Crush – Brighten, more invigorating tones, warm luminosity, restorative abilities with a playful side.
Cool Matcha – Tinted pastel, soothing/calming quality that is therapeutic, supports the importance of nature, offering rest and reflection.
The world of jewelry packaging is an exciting canvas for exploring the latest color trends. In 2024, we can expect a dynamic mix of classic, timeless hues and fresh, contemporary colors. Whether it’s the revival of Tranquil Blue, the vivacity of Apricot Crush, the soothing and calming of Cool Matcha, or the timeless appeal of gold and silver, jewelry packaging will continue to serve as a visual storyteller for brands, creating an enchanting and memorable unboxing experience for consumers.
 1. Coloro; 2. WGSN; 3. ISPO; 4. Others